Harvard newsletters5/1/2023 People have signed up for the email series, and our open rate is over 40%. So far, Managing Data Science has been a success. It also includes further relevant reading from HBR and other sources, as well as a more lighthearted stat or chart at the bottom to reward readers who make it all the way through. Each issue links to one of the eight articles, but also contains what we think of as a “mega-summary” – a 400-word version that basically gives you the gist. Each email in the series focuses on one theme ( like the different types of data scientist), with all eight amounting to something of a mini-course on managing data science.įollowing on the newsletter success that publishers including Axios and DealBook have had, we designed our email series to be more than a collection of links to content. The articles were written by professional data scientists who’ve worked at companies including Google, Apple, Netflix, Stitch Fix, and Coursera. Then we commissioned and edited eight digital articles that became the heart of our email series. We interviewed numerous data scientists to better understand the biggest management challenges that they were facing on their teams and to get their feedback on the concept. The result was an 8-week email series on Managing Data Science.īased on the success we’ve had with other curated products like our Must Read book series, we hypothesized that readers would prefer a finite series of carefully selected content over an ongoing weekly or monthly newsletter. HBR was inspired by how online learning platforms convey a sense of progression and by The Economist’s Espresso app, which offers the feeling of having completed the day’s news. We wanted to cover the challenges that organizations face in actually managing data science work and teams. Many of these, though, focused on technical, business, and societal perspectives. When we started thinking about this project in early 2018, there were already lots of excellent newsletters devoted to data science and machine learning. The result is our 8-week email series on Managing Data Science. We were inspired by how online learning platforms convey a sense of progression and by The Economist’s Espresso app, which offers the feeling of having completed the day’s news. We wanted to blend the focused, short-run, “finishable” nature of pop-up newsletters with a more educational, course-like approach. Evergreen ApproachĪt Harvard Business Review, we recently launched a newsletter designed around more evergreen content. That makes sense, given that reporting the news is journalism’s central charge, but it’s only one opportunity that email provides. But for all that experimentation, much of publishers’ effort around email newsletters has focused on what’s new. Publishing companies are being built around them, new publishing tools are gaining momentum, and we’re seeing countless experiments in editorial style, format, and more. – a prototype for American newspapers – should sound familiar to subscribers ofĪs media companies and the public have grown more skeptical of social media platforms over the past few years, email newsletters have seen a resurgence. Of the comings and goings of ships, public announcements, and some paidĪdvertising.” Campbell didn’t have access to Substack or TinyLetter, but his product Lifted from London newspapers – supplemented by letters from his friends, news Journalism historian Christopher Daly writes in his book Covering America, Campbell “filled his paper with stories that he Post office and circulat that newsletter to a small group of friends.” As “a summary of the most noteworthy items of information that passed through his News-Letter, it was not unlike many email newsletters today: Campbell wrote The first successful American newspaper was founded in 1704 by a
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